Helena Rubinstein Collagenist Re-Plump Eye Zoom 15ml is a luxury eye contour cream from the brand's Collagenist Re-Plump line, formulated to address the look of fine lines, sagging and dark circles around the eyes. Built on the brand's Collagen Rest Complex paired with sodium hyaluronate and conditioning Shorea butter, the bouncy, fast-absorbing texture leaves the eye area feeling smoother, more comfortable and visibly more awake. About Helena Rubinstein Helena Rubinstein was one of the original pioneers of modern skincare, founding her eponymous brand in Australia in 1902 before expanding to Paris and New York. The brand is now part of L'Oréal Luxe and sits firmly in the luxury skincare tier, with a long-standing reputation for high-performance, technically driven anti-ageing treatments. The Collagenist Re-Plump franchise focuses on supporting the look of skin's structural support to maintain firmness over time. Key benefits Targets fine lines: Designed to help reduce the appearance of fine lines and wrinkles around the eyes. Supports firmness: The Collagen Rest Complex aims to support the skin's natural shape and resilience over time. Hyaluronic acid: Sodium hyaluronate provides a plumping, hydrated finish that softens the look of dehydration lines. Helps brighten dark circles: Light-capturing agents within the formula help reduce the look of shadowing under the eyes. Comforting texture: A cushioned, fast-absorbing cream that suits use under makeup or at night. Who it's for This eye cream suits women and men who want a high-performance treatment for the eye area, especially those concerned with the early or visible signs of ageing — fine lines, loss of firmness, and dark circles. It is suitable for daily use as part of an established skincare routine, and pairs naturally with the rest of the Collagenist Re-Plump range. How to use Cleanse and tone the skin as usual. Dispense a small amount — roughly the size of a grain of rice — onto the ring finger. Tap gently around the orbital bone, working from the inner corner outwards, then under the brow bone. Avoid pulling or dragging the delicate skin around the eyes. Use morning and evening, before any heavier face moisturisers in the routine. Specifications Size: 15ml Format: Eye contour cream Brand: Helena Rubinstein Range: Collagenist Re-Plump
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