Lancôme L'Absolu Rouge Intimatte Matte Lipstick in 196 Pleasure First is a hydrating, soft-matte lipstick that delivers a blurred, just-bitten finish with up to 12 hours of comfort. The 3.4g bullet's petal-shaped tip glides on smoothly for easy, even application — no liner or mirror required. About Lancôme Founded in Paris in 1935 by Armand Petitjean, Lancôme is one of the most prestigious names in French beauty. Now part of L'Oréal Luxe, the brand combines high-performance skincare with iconic makeup, of which L'Absolu Rouge is a long-standing signature lipstick line. Key features Soft, blurred matte finish: a velvety veil of colour without the dryness of traditional mattes. Hydrating formula: infused with comforting ingredients for up to 12 hours of wear. Shade 196 Pleasure First: a flattering wearable nude — perfect for everyday and barely-there looks. Petal-shaped bullet: hugs the lip contour for precise, easy application. Who it's for Anyone who loves a matte finish but wants to avoid the dry, tight feeling of conventional matte lipsticks. Shade 196 Pleasure First works on a wide range of skin tones, especially fair-to-medium complexions. How to use Start with hydrated, lightly exfoliated lips. Glide the lipstick directly onto the lips, starting at the centre and following the natural contour. Build up colour by layering more product where needed. Blot for a softer, sheerer veil or leave for full intensity. Touch up throughout the day for sustained colour and comfort. Specifications Format: hydrating soft-matte lipstick Shade: 196 Pleasure First (nude) Finish: soft matte / blurred Size: 3.4g Wear: up to 12 hours
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