Bring a refined, contemporary feel to your space with the Selora Irregular Hand Tufted Rug, an organically shaped statement piece designed to add warmth, texture and character to modern interiors. Each rug is carefully hand tufted by skilled artisans using premium wool, creating a soft, luxurious surface with a handcrafted character that machine-made rugs cannot replicate. Product Details Material: 100% New Zealand Wool Construction: Hand Tufted Design: Modern Organic / Irregular Color: Multicolor Shape: Irregular Texture: Soft, plush handcrafted pile Made in: Bhadohi, Uttar Pradesh, India Customization: Custom sizes and colors available Why You'll Love It Premium 100% New Zealand Wool Handcrafted by skilled artisans Soft and comfortable underfoot Contemporary organic design Perfect statement piece for modern interiors Suitable for living rooms, bedrooms, lounges and luxury spaces Custom size and color options available Perfect For Living Room: Create a sophisticated focal point beneath your sofa or coffee table. Bedroom: Add warmth and softness around your bed. Lounge / Sitting Area: Complement contemporary furniture with its organic silhouette. Luxury & Hospitality Spaces: Ideal for hotels, offices, studios and designer interiors. Custom Rug Service Need a different size or color? We can customize your rug according to your requirements. Simply send us your preferred size, color, shape, and design reference — our team will help create a rug specifically for your space. Rug Care Vacuum regularly using a suitable vacuum setting. Clean spills promptly by gently blotting. Avoid harsh chemicals and excessive moisture. Rotate the rug periodically for even wear. Professional cleaning is recommended when required. Production & Delivery Ready-to-ship products: Approximately 12–15 days.Made-to-order/custom rugs: Approximately 25–35 days. Frequently Asked Questions Q: Is this rug made of real wool?Yes, it is hand tufted using 100% premium New Zealand wool for a soft, durable finish. Q: Will the irregular shape make it hard to place under furniture?Not at all — the organic silhouette is designed to sit beautifully as a standalone statement piece, and works well under a coffee table or as an accent in open floor areas. Q: Can I get this rug in a custom size or color?Yes, we offer full customization. Just share your preferred size, color, shape, and design reference, and our team will create it specifically for your space. Q: How long does delivery take?Ready-to-ship rugs typically take 12–15 days, while made-to-order or custom rugs take approximately 25–35 days. Q: How do I clean and maintain this rug?Vacuum regularly, blot spills promptly instead of rubbing, avoid harsh chemicals, rotate periodically for even wear, and opt for professional cleaning when needed. Q: Is it suitable for high-traffic areas?Yes, the dense hand-tufted pile is durable enough for living rooms and lounges, though we recommend routine care to maintain its plush texture over time.
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